Google AdWords and Facebook Ads are a great way to get in front of people who are not only looking for your services but who might be interested in your services as well.
While each has its own use case (AdWords for people who are looking for your service, Facebook for people who have an interest in your service) we can help build a strategy and a winning campaign to bring in qualified leads, resulting in more paying customers!
Facebook Ads is the king of hyper-specific targeting. Using the data available to Facebook, you can target your ads based on age, gender, location, interests, demographics, and more.
What’s more, using the Facebook Pixel we can “retarget” ads to people who have already visited your website or landing page, which results in even higher engagement and response rates.
Talk to us today to learn more about what we can do for you with Facebook Ads! We think you’ll be amazed.
While Facebook excels in precise audience targeting, Google excels in “intent” targeting. Google’s Ads are primarily based around “keywords” that people use to search.
Using the right keywords to target with your ads is critical, so understanding “buyer intent” or “search intent” and how they effect keywords is important.
This is all part of what we do for you when creating a Google Ads campaign for your HVAC business! Ask us what we can do for you with Google Ads.
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